We are looking for a B2B Marketing Specialist with proven experience to lead the go-to-market and brand positioning strategy for Jotelulu in Mexico. This person will be responsible for building brand visibility, generating qualified demand, coordinating events, paid campaigns, content, and public relations—all with a hands-on, results-driven mindset.
You will work closely with the global marketing team and the local sales team to ensure alignment, impact, and market fit.
Design and execute digital campaigns for positioning and demand generation across LinkedIn, Google, Meta, and email marketing.
Manage and optimize organic (SEO) and paid (SEM, PPC) campaigns to attract relevant traffic.
Create content for blog posts, customer success stories, videos, graphics, presentations, and nurturing campaigns.
Coordinate public relations with specialized media, IT portals, and channel associations.
Organize virtual and in-person events such as meetups, breakfasts, and trade shows to support lead generation and brand awareness.
Collaborate with external agencies (creative, media, design) and manage the local marketing budget.
Monitor key KPIs for each campaign, produce reports, and iterate to improve results.
Support account executives with demand generation flows, automation, and sales enablement materials.
Identify partnership opportunities, sponsorships, and joint initiatives with key players in the local IT and cloud ecosystem.
Adapt and localize global messaging to the Mexican market (tone, context, channels).
Spanish: Native or fluent.
English: Professional working proficiency.
3–5 years of experience in B2B marketing (ideally in tech, SaaS, cloud computing, or IT distribution channels).
Proven experience designing and launching demand generation campaigns from scratch.
Ability to clearly communicate the value of technical solutions such as IaaS or white-label platforms.
Hands-on knowledge of tools like HubSpot, Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, SEMrush.
Familiarity with marketing automation and CRM tools (ideally Salesforce, Apollo, or similar).
Creative mindset with the ability to produce content across multiple formats (copy, visual, video, webinars).
High level of autonomy, organization, and analytical thinking.
Clear communication skills to present results to multicultural teams.
Experience working in startups, scaleups, or fast-paced environments is a strong plus.
What we offer:
An opportunity for personal and professional growth, supported by high functioning teams and the exciting challenges that come with joining a company at the start of its growth trajectory.
An inclusive and upbeat work environment: leave your suit behind... we’re a t-shirt and converse kind of place! More importantly, our company culture promotes diversity and inclusion. The personality and opinions of each of our team members are important and valid, and we aim to offer all employees a safe environment where they can be themselves and thrive
An environment free of bureaucracy and corporate constraints; a culture where your opinion is highly valued and appreciated.
Flexibility: a great work-life balance.
Offices in the center of Madrid and flexible working model.
Professional growth: For training courses related to your role.
Flexible compensation: you'll be able to include your monthly expenses in meals and transportation into your payroll.
Company health insurance: we hope you won't need it, but just in case, we provide you access to the best medical network.
Feedback and transparent culture: feedback is the breakfast of champions, and we take it seriously. We have a real-time and honest feedback culture, with monthly formal 1to1 sessions with your manager, a performance evaluation plan (with semestral evaluations) and monthly all-hands meetings to understand all the business information you need!
Ready? Don’t wait any longer and apply for this opportunity!
If you think you don't tick all the boxes, but the project sounds interesting to you, we'd still love to hear from you.