Chief Marketing Officer

Permanent employee, Full-time · Oficina Plaza España

About this role

JOTELULU is a European provider of cloud infrastructure and cloud services, with a clear mission of offering tech companies simplified and reliable cloud services, helping them be more competitive and scalable.

Despite growing at a very fast pace, we are keen on promoting a healthy work-life balance. We are a remote-friendly company where people can manage their own time and ambitions.

How? By living our values (J.O.T.E.) on a day-to-day basis, such as:

Joy: people who feel happy and confident try new things and are better equipped to face challenges.
Ownership: taking the initiative to deliver positive results, being accountable for the outcome of your actions
Trust: not only internally, through caring and appreciating our employees but also with our customers, being the core of our business.
Effectiveness: combined with intelligence, imagination and knowledge leads to results.

Our success is deeply tied to the growth and satisfaction of our partner network, and as we expand across Spain, Portugal, France, and beyond, we are seeking an innovative Chief Marketing Officer (CMO) to lead our marketing efforts and drive growth across regions and segments.

You will

Position Summary

The Chief Marketing Officer (CMO) will be responsible for developing and executing a marketing strategy that builds brand awareness, drives partner acquisition, and supports partner-led growth. This role will lead the marketing team in creating and delivering go-to-market strategies, campaigns, and programs that drive demand, enhance partner enablement, and support our revenue goals across markets and partner segments. The CMO will work closely with Revenue, Sales, Partner Success, and Product teams to align marketing initiatives with broader business objectives.

Key Responsibilities

Marketing Strategy and Leadership
- Develop and execute a comprehensive marketing strategy that aligns with the company’s growth objectives across key markets (Spain, Portugal, France, and future expansions) and partner segments and sizes.
- Lead the marketing team in designing campaigns that attract new partners, enable existing partners, and drive brand awareness across all target regions.
- Establish a clear brand identity and messaging framework that resonates with partners, end clients, and stakeholders across markets.
Demand Generation and Partner Marketing
- Oversee the creation of demand generation programs and digital marketing campaigns that attract, engage, and convert new partners and drive partner-led sales.
- Design and execute co-marketing programs with partners to drive end-client acquisition, including joint campaigns, webinars, events, and content marketing.
- Develop and manage marketing funnels, optimizing conversion at each stage from lead generation to partner activation and growth.
Content and Product Marketing
- Lead the content marketing strategy to create high-quality, engaging materials that communicate our value proposition to partners and their clients, including case studies, whitepapers, videos, and blog posts.
- Collaborate with the Product team to develop product marketing materials, including messaging, collateral, and training materials that support partner education, enablement, and success.
- Launch and promote new products or features in partnership with Product and Sales teams, ensuring partners are equipped to understand, promote, and sell new offerings.
Partner Enablement and Collaboration with Partner Success
- Work closely with the Partner Success team to develop enablement programs that support partner onboarding, training, and long-term growth.
- Create a suite of tools, resources, and marketing collateral that partners can use to effectively market our services to their end clients.
- Collect and incorporate partner feedback to continually refine enablement strategies, ensuring that marketing materials and campaigns resonate with partners’ business needs.
Data-Driven Marketing Operations and ROI Analysis
- Implement marketing analytics tools and processes to track, measure, and report on key performance metrics, including lead generation, campaign ROI, partner engagement, and contribution to revenue goals.
- Analyze market trends, customer insights, and partner performance data to inform marketing strategies and optimize campaigns.
- Report regularly to the executive team on marketing KPIs, providing insights into campaign performance, budget utilization, and recommendations for improvement.
Go-to-Market Strategy for New Markets and Segments
- Collaborate with Sales and Product teams to define and execute go-to-market strategies for new regional expansions and partner segments.
- Conduct competitive analysis and market research to understand market dynamics and tailor marketing strategies to each new geography.
- Support market-entry strategies with tailored messaging, local partnerships, and region-specific campaigns to drive rapid adoption and revenue growth.
Team Leadership and Development
- Build, mentor, and lead a high-performing marketing team, fostering a collaborative and innovative culture that aligns with company values and objectives.
- Establish clear performance expectations and provide continuous development opportunities to ensure team members are well-equipped to meet the demands of a scaling organization.
- Align team structure, roles, and responsibilities to support efficient execution of the marketing strategy across regions and partner segments.

Languages

Fluent in Spanish and English

What We Are Looking For

Qualifications

Experience: 10+ years in marketing leadership roles, with a strong focus on B2B or B2B2B models, preferably within SaaS, cloud, or technology industries.
Proven Success: Demonstrated track record of developing and executing successful marketing strategies that drive growth, partner acquisition, and revenue generation across multiple markets.
Demand Generation Expertise: In-depth experience with digital marketing, lead generation, and content marketing, with a focus on creating campaigns that support partner-led sales models.
Partner Marketing: Strong background in building and executing co-marketing and partner enablement programs within channel or partner-driven ecosystems.
Analytical and Data-Driven: Proficiency in marketing analytics and CRM tools (e.g., HubSpot, Salesforce) to track performance and ROI, with a data-driven approach to optimizing marketing campaigns.
Cross-Functional Collaboration: Proven ability to work effectively with Revenue, Sales, Partner Success, Product, and Operations teams to align on shared objectives and deliver integrated go-to-market strategies.
Strategic and Creative: Strategic thinker with the ability to balance creative vision with practical execution, adapting marketing efforts to various partner segments, market needs, and growth goals.
Excellent Communication Skills: Strong communicator who can articulate complex ideas, influence stakeholders, and inspire a team.

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About us

JOTELULU is a pioneering European cloud service provider, uniquely focused on serving IT companies.
While cloud services spending in Europe is expected to reach several billions in the next years, small and medium-sized enterprises (SMEs) are still an enormously underserved segment. More than 70% of European SMEs do not use any cloud services whatsoever.Jotelulu, through IT companies, has managed to change the way things are done and has cracked the code in order to reach this SME segment. We have a unique opportunity to play a leading role in enabling the digitalization of European SMEs with a solution for IT partners that covers the entire cloud service lifestyle.Our competitive edge lies in our white-label solution, meticulously crafted for IT companies. This approach not only bridges the gap in the market but also addresses the specific challenges that IT companies face with conventional providers:

Simplicity: We streamline the complexity inherent in existing cloud platforms, making our services easy to sell and manage.
Profitability for our Partners: Our model ensures enhanced profit margins, a stark contrast to the slim returns typically seen in this sector.
Afordability for SME’s: Our services are designed to be cost-effective, making advanced cloud solutions accessible to SMEs without compromising on quality.

Our own public cloud infrastructure is self-managed, with data centers located in Madrid and Paris, ensuring reliability and top-tier performance.Currently, JOTELULU is entering an exhilarating phase of expansion across Europe and Latam, broadening our offerings to IT companies. This growth reflects our core ethos—a ProductEngineering mindset that remains the cornerstone of our approach.

How do we achieve this? By living our J.O.T.E. values every single day:

Joy: People who feel happy and confident are more likely to try new things and are better equipped to face challenges.
Ownership: Taking the initiative to deliver positive results, being accountable for the outcome of your actions.
Trust: Building trust internally, through care and appreciation for our employees, and externally, with our customers, who are the core of our business.
Effectiveness: Combining intelligence, imagination, and knowledge to achieve results.

Join us at JOTELULU on this exciting journey as we redefine cloud services for IT companies and their SME clients.

What we offer:

An opportunity for personal and professional growth, supported by high functioning teams and the exciting challenges that come with joining a company at the start of its growth trajectory.

An inclusive and upbeat work environment: leave your suit behind... we’re a t-shirt and converse kind of place! More importantly, our company culture promotes diversity and inclusion. The personality and opinions of each of our team members are important and valid, and we aim to offer all employees a safe environment where they can be themselves and thrive

An environment free of bureaucracy and corporate constraints; a culture where your opinion is highly valued and appreciated.

Flexibility: a great work-life balance.

Offices in the center of Madrid and flexible working model.

Professional growth: For training courses related to your role.

Flexible compensation: you'll be able to include your monthly expenses in meals and transportation into your payroll.

Health care: we have optional health insurance as flexible retribution

Feedback and transparent culture: feedback is the breakfast of champions, and we take it seriously. We have a real-time and honest feedback culture, with monthly formal 1to1 sessions with your manager, a performance evaluation plan (with semestral evaluations) and monthly all-hands meetings to understand all the business information you need!

Ready? Don’t wait any longer and apply for this opportunity!
If you think you don't tick all the boxes, but the project sounds interesting to you, we'd still love to hear from you.

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We are looking forward to hearing from you!

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