Head of Marketing

Permanent employee, Full-time · Oficina Plaza España

About this role

A little background

Who exactly are we?

Our story is the one of a group of Cloud and technology enthusiasts who always had a clear goal: make things much easier for tech companies. Since no one was really stepping up to fill that gap in Spain’s Cloud sector, we figured—why not build our own product?

We started small, and now we’re over 130 people and still growing. Today, Jotelulu’s products are used in thousands of offices and businesses in retail, construction, industry, hospitality, transportation, and more, across over 8 countries in Europe and the Americas.

Every step we take is driven by the desire to do things better, bring something new, and shake things up—because that’s the only way innovation truly has meaning.


The challenge

What are we up to these days?

After years of growth and continuous improvement, Jotelulu is at a key moment. We’re scaling fast across Europe and Latin America, expanding our product portfolio—Servers, Remote Desktop, DRaaS, File/Object Storage, and Marketplace—while strengthening our brand presence and partner-first model.

Now, we’re looking to take our brand visibility, storytelling, and market engagement to the next level. That’s where you come in.


The role

What are we looking for?

We’re looking for a visionary Head of Marketing to lead Jotelulu’s global marketing strategy and execution.

You’ll be responsible for shaping our brand, defining how we communicate with IT companies, and driving demand generation across all markets. Reporting directly to the CEO, you’ll lead a growing international marketing team and collaborate with Product, Sales, and Partner Success to ensure that every campaign connects meaningfully with our audience.

This is a hands-on leadership role—perfect for a marketing leader who combines strategic vision with executional excellence, thrives in fast-paced SaaS environments, and knows how to build powerful brands in the Cloud ecosystem.


What you’ll own and drive

Marketing Strategy & Leadership

  • Develop and execute Jotelulu’s global marketing strategy, driving lead generation, awareness, and brand engagement.
  • Oversee all marketing channels: paid media, inbound, SEO/SEM, content marketing, automation, and events.
  • Ensure a consistent and strong brand identity across all touchpoints and geographies.
  • Lead go-to-market (GTM) strategies for new products and features, ensuring impactful launches.
  • Manage the marketing budget and optimize ROI across campaigns.
  • Collaborate with the Executive Team to align marketing with company-wide goals and KPIs.

Team & Collaboration

  • Build, coach, and inspire an international team of marketing specialists.
  • Foster a creative, data-driven, and performance-oriented culture.
  • Collaborate with Sales and Product to ensure consistent messaging and shared objectives.
  • Align marketing with partner and customer success initiatives to reinforce loyalty and advocacy.

Market Intelligence & Growth

  • Conduct market research to identify trends, opportunities, and competitive insights.
  • Identify and manage strategic partnerships that expand reach and strengthen brand authority.
  • Oversee PR, communications, and thought leadership initiatives to position Jotelulu as a market leader.
 

Day-to-day tasks

  • Lead weekly team syncs and 1:1s to align priorities, review KPIs, and support team development.
  • Plan and oversee digital campaigns across channels (SEO, SEM, LinkedIn, paid media, email, and social).
  • Coordinate cross-departmental campaigns with Sales, Product, and Partner Success.
  • Analyze data from HubSpot, Salesforce, and web analytics tools to optimize conversion and engagement.
  • Review and approve content strategies, messaging, and creative assets.
  • Manage relationships with external agencies, vendors, and media partners.
  • Oversee event strategy and participation (fairs, webinars, conferences).
  • Prepare performance reports and market insights for the Executive Team.
  • Collaborate closely with the CEO on positioning, storytelling, and communication strategy.
 

Tooling you’ll use

  • Marketing Automation & CRM: HubSpot, Salesforce
  • Analytics & Reporting: Google Analytics, Power BI, SEMrush
  • Project Management: Jira, Confluence, Trello
  • Design & Content Tools: Figma, Canva, WordPress
  • Collaboration: Slack, Microsoft Teams, Notion
  • Email & Campaigns: Mailchimp, HubSpot Campaigns
  • Social Media: LinkedIn Campaign Manager, Meta Ads Manager
 

What will make us fall in love with you as a candidate

It will be a perfect match if…

  • You’re both a strategist and a doer—you can craft the vision and make it happen.
  • You bring strong SaaS and B2B marketing experience, ideally in Cloud or IT.
  • You love building brands that connect emotionally while driving measurable growth.
  • You’re fluent in data-driven decision-making, balancing creativity with analytics.
  • You’re a team builder—empathetic, inspiring, and demanding in equal measure.
  • You thrive in international, fast-moving environments and enjoy cross-functional collaboration.
  • You have excellent storytelling and communication skills in both English and Spanish (French is a plus).
 

Requirements that are important for us

Please, only apply if you match these:

  • 6–8 years of proven experience as a Head of Marketing or similar role in a SaaS or technology company.
  • Proven expertise in marketing automation tools such as HubSpot or Salesforce.
  • Solid experience in B2B and digital marketing strategies (inbound, paid, performance, and brand).
  • Demonstrated success in team management and leadership.
  • Strong analytical skills and understanding of key marketing KPIs.
  • Fluent in Spanish and English (French is a plus).
  • Hands-on mindset — you’re not afraid to roll up your sleeves and execute.



About us

Who exactly are we?

Our story is the one of a group of Cloud and technology enthusiasts who always had a clear goal: make things much easier for tech companies. Since no one was really stepping up to fill that gap in Spain’s Cloud sector, we figured—why not build our own product?

We started small, and now we’re over 130 people and still growing. Today, Jotelulu’s products are used in thousands of offices and businesses in retail, construction, industry, hospitality, transportation, and more, across over 8 countries in Europe and the Americas.

Every step we take is driven by the desire to do things better, bring something new, and shake things up—because that’s the only way innovation truly has meaning.


What are we up to these days?

After years of growing and iterating on our platform, we’re at a pivotal moment. Jotelulu powers products like Servers, Remote Desktop, DRaaS, File/Object Storage and our Marketplace—and we are moving fast towards a all-in-one platform for IT companies.

We grow 100% through channel and technical communities (sysadmins/MSPs/integrators). We are present across Spain, Portugal, France, and Mexico—new markets opening soon.


Life at Jotelulu

We’re passionate about technology, but we’re also a bit geeky — we love Star Wars, video games, 90s movies, and pop culture.

We work hard and with passion, but we also have a great time together. At Jotelulu, you’ll find a balance between work and fun, where teammates often become friends, and boredom is rare — there’s always something new, unexpected, and memorable happening.


Videos behind the scenes

Our own version of Nintendo NES.

Our own version of Nintendo NES

Watch video on YouTube


This is how we roll at events!

This is how we roll at events!

Watch video on YouTube


Our own event, the SUMMIT

Our own event, the SUMMIT

Watch video on YouTube


Who will you be working with?

You’ll be part of a team of over 130 people, but you’ll work especially closely with Data/Analytics, Platform/Infra, Product, GTM (Sales & Marketing), and Partner Success — true wizards at simplifying complex problems and making things happen.



What we offer?

An environment free of bureaucracy and corporate constraints; a culture where your opinion is highly valued and appreciated.

Flexibility: a great work-life balance.

An opportunity for personal and professional growth, supported by high functioning teams and the exciting challenges that come with joining a company at the start of its growth trajectory.

An inclusive and upbeat work environment: leave your suit behind... we’re a t-shirt and sneakers kind of place! More importantly, our company culture promotes diversity and inclusion. The personality and opinions of each of our team members are important and valid, and we aim to offer all employees a safe environment where they can be themselves and thrive.

Professional development

Health care: we hope you won't need it, but just in case, we provide you access to the best medical network.

Feedback and transparent culture: feedback is the breakfast of champions, and we take it seriously. We have a real-time and honest feedback culture, with monthly formal 1:1 sessions with your manager, a performance evaluation plan (with semestral evaluations) and monthly all-hands meetings to understand all the business information you need!


Ready? Don’t wait any longer and apply for this opportunity!

If you think you don't tick all the boxes but the project sounds interesting to you, we'd still love to hear from you.

We’re excited to discover what you’ll bring to the team.

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