Head of Marketing

Permanent employee, Full-time · Oficina Plaza España

About this role

As the Head of Marketing, you will be at the forefront of our company’s growth strategy, driving the vision and execution of all marketing initiatives. This role demands a dynamic and visionary leader with a proven track record of developing innovative marketing strategies tailored to the fast-paced and competitive cloud industry, aligning with business objectives and resonating with target audiences.

You will lead a talented team of marketing professionals, ensuring the integration of brand messaging, digital marketing, product marketing, and customer engagement across all channels. Your leadership will be instrumental in crafting campaigns that highlight our unique value propositions, effectively reaching our target audience of developers, IT professionals, and business leaders. Your deep understanding of the cloud landscape, combined with your ability to leverage data-driven insights and emerging trends, will be crucial in establishing our brand as a leader in the space and accelerating our market penetration.

Your ability to analyze market trends, understand customer needs, and deliver impactful campaigns will be key to elevating our brand and achieving long-term success.

You will

Develop and implement Marketing Strategy, in an international environment, to generate leads and driving customer acquisition through a variety of channels, specially through paid media, inbound and automation strategies, and events.
Maintain the company’s brand identity, ensuring consistent messaging and positioning across all marketing channels.
Oversee all digital marketing efforts, including SEO, SEM, social media, content marketing, email campaigns, and website management to increase brand visibility and engagement.
Develop and manage go-to-market strategies for new products, ensuring successful launches and continuous market penetration.
Design and implement strategies to attract new partners and retain existing ones
Conduct ongoing market research to identify trends, opportunities, and competitive threats, using insights to inform marketing strategies and product development.
Allocate and manage the marketing budget effectively, ensuring a high return on investment (ROI) across all marketing initiatives.
Lead, mentor, and grow an international marketing team, fostering a collaborative environment and driving high performance.
Work closely with sales and product to align marketing efforts with overall business objectives and product roadmaps.
Utilize analytics and key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and strategies, adjusting as needed to optimize outcomes.
Oversee public relations efforts, including press releases, media relations, and corporate communications to build and protect the company’s reputation.
Identify and manage strategic partnerships and alliances that can enhance brand reach and drive growth in the cloud market.
Collaborate closely with the CEO and other members of the board team to align marketing efforts with overall company goals and objectives (OKR).

Languages

Spanish and English, fluent.

French, nice to have.

What We Are Looking For

6-8 years of proven experience as a SaaS Marketing Head of Marketing
Marketing Automation Experience using tools such as Hubspot or Salesforce.
Adaptable, versatile and able to get your hands full! This is a Hands On position.
Proven experience in B2B Marketing Strategies.
Proven experience in Team Management.

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About us

JOTELULU is a pioneering European cloud service provider, uniquely focused on serving IT companies.
While cloud services spending in Europe is expected to reach several billions in the next years, small and medium-sized enterprises (SMEs) are still an enormously underserved segment. More than 70% of European SMEs do not use any cloud services whatsoever.Jotelulu, through IT companies, has managed to change the way things are done and has cracked the code in order to reach this SME segment. We have a unique opportunity to play a leading role in enabling the digitalization of European SMEs with a solution for IT partners that covers the entire cloud service lifestyle.Our competitive edge lies in our white-label solution, meticulously crafted for IT companies. This approach not only bridges the gap in the market but also addresses the specific challenges that IT companies face with conventional providers:

Simplicity: We streamline the complexity inherent in existing cloud platforms, making our services easy to sell and manage.
Profitability for our Partners: Our model ensures enhanced profit margins, a stark contrast to the slim returns typically seen in this sector.
Afordability for SME’s: Our services are designed to be cost-effective, making advanced cloud solutions accessible to SMEs without compromising on quality.

Our own public cloud infrastructure is self-managed, with data centers located in Madrid and Paris, ensuring reliability and top-tier performance.Currently, JOTELULU is entering an exhilarating phase of expansion across Europe and Latam, broadening our offerings to IT companies. This growth reflects our core ethos—a ProductEngineering mindset that remains the cornerstone of our approach.

How do we achieve this? By living our J.O.T.E. values every single day:

Joy: People who feel happy and confident are more likely to try new things and are better equipped to face challenges.
Ownership: Taking the initiative to deliver positive results, being accountable for the outcome of your actions.
Trust: Building trust internally, through care and appreciation for our employees, and externally, with our customers, who are the core of our business.
Effectiveness: Combining intelligence, imagination, and knowledge to achieve results.

Join us at JOTELULU on this exciting journey as we redefine cloud services for IT companies and their SME clients.

What we offer:

An opportunity for personal and professional growth, supported by high functioning teams and the exciting challenges that come with joining a company at the start of its growth trajectory.

An inclusive and upbeat work environment: leave your suit behind... we’re a t-shirt and converse kind of place! More importantly, our company culture promotes diversity and inclusion. The personality and opinions of each of our team members are important and valid, and we aim to offer all employees a safe environment where they can be themselves and thrive

An environment free of bureaucracy and corporate constraints; a culture where your opinion is highly valued and appreciated.

Flexibility: a great work-life balance.

Offices in the center of Madrid and flexible working model.

Professional growth: For training courses related to your role.

Flexible compensation: you'll be able to include your monthly expenses in meals and transportation into your payroll.

Health care: we have optional health insurance as flexible retribution

Feedback and transparent culture: feedback is the breakfast of champions, and we take it seriously. We have a real-time and honest feedback culture, with monthly formal 1to1 sessions with your manager, a performance evaluation plan (with semestral evaluations) and monthly all-hands meetings to understand all the business information you need!

Ready? Don’t wait any longer and apply for this opportunity!
If you think you don't tick all the boxes, but the project sounds interesting to you, we'd still love to hear from you.

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We are looking forward to hearing from you!

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